2. Why did you decide to go into business? What was your motivation? How long have you been in business? My initial motivation to start a business was purely economical. Having my child move on to college meant a loss in income related to child support. Additionally, my child’s moving on meant I had additional time available. About the same time, I had started making candles as a hobby and found I had too many to burn myself or to give away. Opportunity presented itself, and I decided to take advantage of it! I’ve now been in business for two years and have found my creativity for this business has only grown over time! There simply aren’t enough hours in the day to do everything!
3. What products do you make and sell? D’Lites by Dorene is your source for highly scented, hand poured candles and home fragrances. Candles range from 7 oz and 12 oz container candles, votives, tealights, and fragrance melts, and are complemented by products available in diffuser oils and fragrance sprays. My candles are a custom blend of paraffin and soy waxes. Paraffin is used to hold the strong colors you see and scents you smell. Soy is used to create a product more eco-friendly to our environment. Together, a quality product is created and tested to be the best possible for you and your home. Additionally, many of my fragrances are custom blends from core fragrance oils provided by Natures Garden. I also create unique gift items such as rose petal soaps, all natural hand & foot balm, body sprays, and pine cone firestarters.
4. What are your business goals? My goals are to grow my business in order to provide a flexible schedule and income when my husband retires. I hope to grow my online presence by at least 25%, to double my bricks and mortar locations, and to add one or two wholesale representatives this year.
5. What are some products you use from Natures Garden; what are your favorite products from Natures Garden? By far my favorite products from Natures Garden are its fragrance oils. Its extensive product line provides many inspirations for new products for me to carry. I also use many of the bath and body bases as I dabble with increasing my product line in these areas.
Your Website: www.DLitesbyDorene.etsy.com
Facebook page: www.facebook.com/DLitesbyDorene