Sometimes, you just want your products to be so wonderful that they can sell themselves. Usually, the look your product has is the turning point as to whether someone’s interest is peaked enough to further investigate. Instantly, your first urge is to make a product that is beautifully fragranced and colored, therefore snatching the potential sale. But, what if your end goal was a finished product that was white in color? Ahhh, the elusive white product- clean, pure, brilliant. This my friends is where Titanium Dioxide comes into play.
Titanium Dioxide is a naturally occurring mineral that appears with the oxidation of titanium. Once these minerals are collected, they are then processed and refined to remove any impurities. What this all results in is a whitening product that can be used in a wide array of mediums. In fact, Titanium Dioxide is the most widely used whitening pigment for many industries.
The additive itself is without odor and has excellent absorbing properties. Titanium Dioxide is not only noted for its whitening power in products, but also for its thickening capabilities as well. Yet, another notable property of Titanium Dioxide is its light reflection potential. It’s no secret that Titanium Dioxide is a well known ingredient in many sunscreen applications. This is due to its light reflection properties of reflecting, scattering, and absorbing sunlight therefore protecting the skin underneath from any harmful rays.
When to add it: Titanium Dioxide can be oil based or water based. If using water based titanium dioxide in your bath and body recipes, you will want to incorporate this ingredient during the water phase of your recipe. If using the oil based titanium dioxide, you will incorporate it during the oil phase of your recipe. If using titanium dioxide for candles, it can only be used for the overdips of the candles. Incorporating this additive to your melted candle wax, will clog your wick in a finished product.
How Much to Add: When integrating titanium dioxide in your products, remember testing is key to finding your perfect recipe. However, Natures Garden suggests the following usage rates for titanium dioxide. In cosmetics, Titanium dioxide is used in mineral makeup as your matte base. It allows your product to flow nicely. For candle making, typical usage of titanium dioxide for dipped candles is 1% titanium dioxide to 3%-6% stearic acid. In everything else bath and body, usage level is no more than 1 teaspoon per pound of soap/cosmetic product.
But, What If: If you are considering Titanium Dioxide in your recipe, but would still like to maintain some colored aspects to your finished product, this can be done as well. Incorporating titanium dioxide to certain parts of your product offers a great contrast of white and color; making the colored aspects of your product even more vibrant, bold, and eye catching.
In closing, regardless of whether you are seeking out that perfect white bar of soap, mastering a body care product that effectively shields skin from harmful UV rays, or even giving the outside of your candle that clean white look, Titanium Dioxide is your solution.