Posts Tagged ‘soap making industry’

The Handmade Industries

Saturday, November 30th, 2013

starter-kits copyOver the years, the home scenting as well as the bath and body industry has grown into a multi-billion dollar industry.  And, even better yet market analysis data report that these industries are still on the move.

When it comes to candles, chandeliers are using more than just paraffin waxes.  There has been an influx in quite a variety of waxes for candles including soy, gel, and other natural based waxes as well.  But, besides the array of candles available, many candle makers are marketing other products with their candles too.  Companies are creating complimentary scented products like incense, cosmetics, soaps, home scenting mediums, pet products, and even cleaning products to be sold with their candles.  The same statement can be made for soap makers.  Rather than just marketing bath and body products like soaps and scrubs, many soap makers are also making candles and tarts, room sprays, reed diffusers, and aroma beads in matching aromas too.  And, this super smart marketing strategy equates to higher sales and happier customers in the end.

The common denominator for success in both handmade industries is superior quality products that smell good.  We live in a world today where consumers are very aware of quality.  Because handmade products are far more superior to mass produced machine made products, consumers will seek out quality.  Even when it comes to the soaps that they use in their homes, shoppers are now realizing that going the handmade route with their purchase is the wisest choice.  Not only do natural soaps have a longer life in the shower, but also handmade soaps are healthier for your skin.

Besides the superior quality of handmade products, the good smell of your products also increases sales.  Consumers are spending more on products that smell good.  People want everything to have a good smell whether it is their homes, automobiles, clothing, or themselves; there is a huge niche for this.  Many perfumists in the industry realize this and are diligently working harder than ever to formulate scents that fulfill the unique wants and needs of the consumers spending habits.

Even when it comes to gift giving, many shoppers are going the homemade route instead.  Homemade gift baskets are becoming more and more popular because homemade gifts mean more to the recipient than store bought gifts.  Handmade products are sentimental.

If you are interested in making your own soaps, candles, cosmetics, or home scenting products for your small business or even just a gift basket, Natures Garden is here to help.  We are truly passionate about helping you turn your creative ideas into something beautiful in this exciting and prosperous industry.  Our informative and experienced staff can be reached by calling our HUG Line (1-866-647-2368) or you can contact us via email at info@naturesgardencandles.com.