Natures Garden has a vast company history dating back some 20 years. However, it is a little known fact that this year’s 2012 Favorite Fragrance Supplier of the year, was not the same business at its conception.
In the early 1990’s, looking to help make ends meet for her family, Deborah Ward, ventured into the candle making realm of crafting. Starting as a newbie herself, Deborah was on a quest to find out everything that she could about her new undertaking. As I am sure you have already figured out, this wasn’t a very internet savvy time, so it turned into quite a task at hand.
Finding very little information available, her next option was to learn through experience. Turning their quaint Elyria, Ohio home into a candle production area, Deborah and her husband Mike, through trial and error started producing candles. Once they felt they had the method mastered, Natures Garden candles hit the market. In 1997, through word of mouth, the business really started to take off. With all of this new found popularity, Natures Garden hired more than 40 independent sales representatives. Natures Garden generated revenue by means of home parties, retail sales, wholesale sales, open houses, and fundraisers.
With success on the rise, frustration began to ensue as Natures Garden grew. Certain deficiencies appeared in the supply chain and there was a lack of uniqueness in the market. Mike and Deborah often felt that some of their suppliers fell short in providing the supportive relationship they were looking for. Then, due to the secrecy of the handcrafted market in both candles and toiletries, it seemed as if even more obstacles were preventing Natures Garden from truly expanding its product line.
Figuring there had be other crafters seeking a positive relationship with their own suppliers, Mike and Deborah decided that there needed to be a candle and toiletry supplier that would help its customers succeed. The company had to have a foundation based on solving the three problems they noticed: poor customer service, lack of available information, and product uniqueness. By May of 1999, Natures Garden Candle Supply Company was official and its customer service and available industry information were turning heads in the industry.
Providing the market with knowledge and great customer service was a feat in itself. However, Mike and Deborah did not stop there. Really looking to offer a new kind of company, Natures Garden focused its sights on being different. Thus, the NG Original Fragrances were born. These fragrance oils were not only one-of-a-kind, but they also were of high quality, and were available at very competitive prices. Unique became the name of their game.
Today, housing almost 800 different fragrance oils, and thousands of various cosmetic, candle, and toiletry supplies; Natures Garden’s perfumists and staff work very diligently to keep those same values that the company was founded on. Now shipping worldwide, Natures Garden has business relationships with over 100,000 customers strong.
In the November 2012 issue of Saponifier the Magazine, Natures Garden was awarded the 2012 Favorite Fragrance Supplier of the Year. This yearly Raves for Faves contest asks all crafters from hobbyist to owners to vote for their favorite suppliers. Ballots are counted, and all winners are then announced in one of the magazines publications.
We would now like to truly thank all of our wonderfully creative customers. It goes without saying that helping you succeed is what drives our passion in producing strong, unique, and fun fragrance oils. For without all of you, your love, acceptance, and loyalty as returning customers, Natures Garden would not exist.
A special thank you also needs to go out to any of our amazing customers that took time out of their busy schedules to vote for Natures Garden as one of their favorite suppliers. We really do appreciate all of the positive and kind words cast about us.
So, in honor of the 2012 Raves for Faves, Natures Garden would also like to announce that we too have counted our ballots and by a massive landslide Natures Garden’s customers were voted this year’s Favorite Customers Ever! Congratulations to all of you! It is through all of your hard work, creative genius, and go getting attitudes that you were selected as our clear winner over everyone else.
Fragrance & Fun for Everyone
Inspire, Create, and Dominate!
(Corporate Manager of Natures Garden Candle Supplies)