Posts Tagged ‘how to increase your sales’

Home Party

Friday, July 18th, 2014

home party Home Party

A home party is a great way to increase the sales of your homemade products.  No matter what type of homemade product you make; whether it be candles, personal care items, or home scenting mediums, booking home parties will promote your products and your business.

This method of marketing works for several reasons.  By asking friends and family members to host a home party, you will have the opportunity to reach many potential clients.  When the hostess of the party asks friends and coworkers to attend their party, you have the perfect platform to sell your products.

What is a Home Party
Differing from the typical display stands, a home party allows you the opportunity for the attendees to actually try your product and ask questions.  If your homemade products focus on personal care items, a home party lets the attendees use the products and learn about all of their skin loving benefits.  If your focus is candles or home scenting mediums, you have the chance to have the items burning, or releasing the scent while you discuss the benefits of your products as opposed to store bought brands.  Regardless of what you are trying to market, a home party environment also allows a great opportunity to create specialized items; whether that is through scent or specific skin care needs.

Since the home party is set in someone’s home, it also promotes a comfortable, at home feel.  And, usually all of the attendees are already friends or acquaintances; so everyone feels at ease.  Due to this setting, you will find that the mood of the room will be fun and enjoyable.

As an ice breaker, or during the party, simple games can be played with small sample products given out to the winners.  This is also a great opportunity to get your brand out there again.  Everybody likes freebies, so planning games with your products as the prizes is a win/win situation for everyone involved.

Now, besides the direct sales that will occur at a home party, there are also sales leads.  Since you are marketing your product to the attendees, they are able to learn about all of the benefits your items carry.  They will be able to see, feel, smell, and hear why your products are superior.  The attendees will also know and understand your passion as to why your products are worth buying.  This opens the door to the possibility of attaining more home parties by allowing the opportunity for each one of the attendees to host their very own party.

A Token of Gratitude for the Hostess
Generally, the hostess of a home party always receives a gift (one of your products) just for hosting the party.  To sweeten the deal, many people choose to allow the hostess of the party to also receive 10% of the total sales from the party in free merchandise.  Not only does this help to encourage sales, but it also is a wonderful way to thank the hostess for allowing you into their home.  These are great incentives for other attendees to also want to host a home party for themselves.

What to Bring
Besides bringing your products, samples to try, product prizes, order forms, and writing utensils, make sure you remember business cards or flyers.  You want to make sure that each one of the attendees knows how to get a hold of you if they change their minds about hosting a party, what to add to their order, or need to reorder.  To help encourage future sales from these business cards or flyers, you may want to include a 5% discount on their next order.

Home Parties are a wonderful way to let everyone know how amazing your products are.  They will increase your sales, and make for potential repeat buyers.  If you are nervous about booking your first home party, ask a close relative to be the hostess.  This way you will be surrounded by loved ones and you will feel more comfortable.  This will also allow your family to help you master your marketing technique.

Just remember to make the home parties fun and memorable for everyone who attends.  Click Here for specifics on how Deborah Ward of Natures Garden used to conduct her Home Parties (when she used to sell ready made candles).

How to Increase Sales

Saturday, December 28th, 2013

business womanHiring Wholesale Distributors

Beginning your own wholesale distributor program can be a little scary at first, but well worth the opportunity of increased sales.  Regardless of whether you are trying to jump start your business, extend your client list, or just want to start selling at home parties; hiring wholesale distributors is one very smart move to start bringing in additional sales.

What is a Wholesale Distributor?

Wholesale Distributors are essentially the same thing as Sales Representatives.   However, wholesale distributors do not directly work for your company.  Instead, they are independent contractors.  As independent contractors, it is their responsibility to attain sales through various means.  Many wholesale distributors receive these sales by selling at home parties, craft bazaars, direct sales, etc.

Now, because your wholesale distributor is independently contracted, they are literally in charge of themselves.  This means they work their own schedules, find their own leads, close all of their sales, and file their own taxes accordingly.

How to Start a Wholesale Distributor Program

The first thing you need to establish before hiring any wholesale distributors is a starter kit.  A starter kit is an all encompassing kit that the wholesale distributors take with them to encourage sales everywhere they go.  These starter kits should contain samples of your best sellers, notable products, product lists, bags, business cards, etc. These starter kits are offered at an affordable set price for the wholesale distributors to purchase.

Generally speaking, most companies offer three different sized starter kits:  large, medium, and small.  Nine times out of ten, the majority of people will purchase the medium kit.  You will want to ensure that your medium starter kit contains all of the key products you want your wholesale distributor to highlight during their sales.

Regardless, all starter kits should include at least the following:  samples, receipt books, catalogs, post cards, and a carrying case.

What Does a Wholesale Distributor Need to Know

It is the responsibility of any new wholesale distributor to read and know your company’s policies and rules.  For example, if you are in the candle industry, you would especially want them to know why your candles are superior over the competition.  They would also need to know things like the wax you use, burn times, and even fragrance strength of the candles.  These are all great selling points for them to mention during their sales pitch.

Earnings

Something to establish with your wholesale distributor is their earnings scale.  This scale should be a win-win for both parties involved.  The more sales they are able to bring to you, the higher their earnings will be.  For example, when the wholesale distributor starts, they earn 25% of the total net sales before taxes.  But, a way that you can sweeten their deal is to give them a goal.  An example of this would be: when a wholesale distributor has acquired $5000 in sales of products, they are then able to earn 30% of the sales (instead of the 25%).  Having various goals established for your wholesale distributors will constantly give them new heights to strive for, therefore also an increase in sales for you as well as possible repeat customers.

How the Wholesale Distributor is Paid

For this example, we are going to use a home party.  Regardless of the form in which the sale was made, here is the breakdown of how the wholesale distributor is paid.

When the wholesale distributor books a home party, attends, and makes the sales, he/she adds together the total amount of sales from the party.  Next, the wholesale distributor would then subtract their earnings (the 25%).  The total of what is left is what is due to the company for the products sold.

Ideally, no tax is collected on the products that are sold to the wholesale distributor because they have a tax exemption certificate.  Remember once again, it is the responsibility of the sales rep to pay the sales tax since they are independently contracted.