Tag Archives: best selling scent

Sep
19

Pumpkin Pie Spice Fragrance Oil


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Pumpkin Pie Spice Fragrance OilPumpkin Pie Spice Fragrance Oil – Fragrance Oil Spotlight

Pumpkin Pie Spice Fragrance Oil is a pumpkin and spice scent by Natures Garden candle making supplies. This strong aroma is a perfect fall time fragrance oil between the pumpkin scent, the buttery pie notes, and the delicious spice scents. Not only would this scent be great for the fall season, but this fragrance oil has a perfect scent for Thanksgiving room scenting candles, air fresheners, and aroma bead recipes. We hope that you enjoy this fantastic best selling pumpkin pie scent in your products as many other customers seem to have done!

What Does Pumpkin Pie Spice Fragrance Oil Smell Like?

This fragrance oil by Natures Garden is the aroma of sweet cream pumpkin, complimented with nuances of nutmeg, cinnamon, clove, and ginger; rounded out with buttery vanilla notes. A Best Seller!

How Do Our Customers Use Pumpkin Pie Spice Fragrance Oil in Room Scenting Recipes?

Natures Garden customers can use this delicious fall time fragrance oil in a variety of different room scenting products. Potpourri, incense, and reed diffusers can each use up to 19.7% and no more of this scent in the formulation of these room scenting recipes. Also, aroma beads can use this fragrance oil and will even retain a nice and strong scent from this pumpkin pie spice fragrance oil.

Furthermore, candles, wax tarts, and other wax based creations can be made with this pumpkin pie fragrance oil. Candles and wax melts using either vegetable or paraffin waxes can use up to 10% of this scent. Products made of joy wax or wow wax will both perform perfectly for this perfect Thanksgiving fragrance oil. Also, soy wax based products that use this fragrance oil will retain a nice and strong aroma. When coloring your wax products, that use this fragrance oil, then we suggest using four drops of orange liquid candle dye per four pounds of wax.  Alternatively, a small amount of a shredded coral or peach color block will work. Remember, you should avoid using crayons as a substitute as they will clog your candle’s wick.

How Do Our Customers Use Pumpkin Pie Spice Fragrance Oil in Bath and Body Recipes?

Although this pumpkin scent can be used for room scenting, it’s not safe to put this fragrance in body products. This fragrance oil is not safe for homemade bath and body products in any quantity. Further, homemade cleaning products can’t be scented with this fall fragrance oil. While these cleaning products aren’t made to use directly on the skin, they do get a lot of skin contact. Therefore, customers should know, it is unsafe to use this fragrance oil in cleaning products.

Finally, are you ready to get started with your fall craft projects?  This Natures Garden pumpkin scent is sure to be a hit with your clients!  Check out our free candle recipes and room scenting recipes for a little inspiration!  We would love to see what you have been inspired to create with our Pumpkin Pie Spice Scent.

Aug
31

Tranquil Oasis Fragrance Oil


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Tranquil Oasis Fragrance Oil Tranquil Oasis Fragrance Oil– Fragrance Oil Spotlight

Tranquil Oasis Fragrance Oil is an exotic scent by Natures Garden. This aroma is a luxurious blend of cool citrus notes, fresh floral scents, and calming scents similar to a salty ocean with undertones of exotic musk and bamboo scents that perfectly blend to create a fragrance fit for a spa resort get away. This scent has been described as a perfect aroma for perfumes as well as other bath and body creations.

What Does Our Tranquil Oasis Fragrance Oil Smell Like?

Pamper yourself with this luxury spa fragrance oil by Natures Garden that soothes the senses and rejuvenates the soul. A refreshing blend of cool citrus notes of satsuma and verbena, followed by rich French jasmine petals and salty sea notes, and rounded out with exotic musk and oriental bamboo.  A Best Seller!  An NG Original Fragrance!

How Do Our Customers Use Our Tranquil Oasis Fragrance Oil in Bath and Body Recipes?

Our customers can create all sorts of different bath and body creations with this rejuvenating fragrance oil. Bath oils, bath gels, lotions, perfumes, bath teas, bath bombs, and other similar products can be made with a maximum of 5% of this fragrance oil. Finally, strongly scented household cleaning products can be scented with a concentration of 5%.

Any soap from scratch recipe can successfully use this scent, which is shown by our Cold Process Soap Testing Results. A batch of soap that uses this aroma will have no separation and no ricing. While the scent will cause slight acceleration in trace, soaping at room temperature will help to reduce some of this issue. The final results will retain a strong scent in the soap and the fragrance will have no discoloration. If you are looking to color any of your bath and body creations, then we would recommend using some blue liquid soap dye in the amount you would prefer most. These kinds of products can be colored differently as long as you don’t include candle dyes.

How Do Our Customers Use Our Tranquil Oasis Fragrance Oil in Room Scenting Recipes?

Various homemade room scenting creations can be made well with this relaxing spa fragrance oil. Dry potpourri recipes and diy incense sticks can each be made with no more than 50% of this exotic scent. Further, sachet recipes can be created with this spa aroma. Also,this tropical scent can be included in making scented candles at home. Up to 10% of this island scent can be used in either vegetable waxes or paraffin wax products. Joy wax and wow wax will both perform perfectly. Soy candles diy can be created with this relaxing aroma. We suggest using either three drops of blue liquid candle dye or a small bit of shredded blue color block. Of course, crayons aren’t a good substitute for colorants as they are likely to clog your candle wick.

Tranquil Oasis Fragrance Oil Recipe

Our Tranquility Bath Melts Recipe combines the relaxing aroma of this tropical spa fragrance oil with the serene setting of a nice, long bath to create a perfect product to unwind and forget your worries.

Aug
17

Vanilla Pear Fragrance Oil


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Vanilla Pear Fragrance OilVanilla Pear Fragrance Oil – Fragrance Oil Spotlight

Vanilla Pear Fragrance Oil from Nature’s Garden is a delightfully balanced blend of juicy and creamy notes, creating one of the most delectable scents that we have ever found!  Additionally, this Best Selling fragrance is absolutely one of our favorites.  The name couldn’t be more accurate as both notes of vanilla and pear stand out distinguished from each other, while maintaining a blend that is absolutely mouthwatering.  This may easily become one of your favorite fragrances, as well!  Try Vanilla Pear Fragrance Oil today!

What Does Vanilla Pear Fragrance Oil Smell Like?

Vanilla Pear Fragrance Oil from Nature’s Garden is a delectable fragrance oil consisting of sweet, rich notes of French vanilla and juicy sun ripened pears.  There is a reason that this Nature’s Garden Original Fragrance gets such good reviews!  The scent is irresistible!

How Do Our Customers Use Vanilla Pear Fragrance Oil in Bath and Body Recipes?

First, this fragrance oil is rich and luxurious, creating an unmatched experience when used in bath and body products.  Gels, bath bombs, and bath oils were found to do well when the maximum recommendation of 5% fragrance oil is added. Vanilla Pear Fragrance Oil is a juicy, sweet vanilla scent that is sure to please!  Also, handmade perfumes perform well with this vanilla fragrance when a maximum of 5% fragrance oil is used.  Homemade lotions can also be created using this scent as up to 5% of your total recipe.  Lastly, homemade cleaning recipes can also be created using a maximum of 5%.

Soap makers can use 5% fragrance oil in hot process soap, melt and pour soap, or cold process soap recipes.  Our cold process soap testing video shows that soaps made with this scent discolor to a dark chocolate color!  There was no ricing and no acceleration.  This fragrance did separate, but reabsorbed.  Cured soap had a good scent retention.  A contributing factor to the discoloration of soaps made with this fragrance is the 8% Vanillin content of this fragrance oil.  Vanillin contributes heavily to the discoloration of soap, but incorporating Vanilla White Color Stabilizer may help reduce the effects of this discoloration.    If you wish to color your soaps, you may use green liquid soap dye in the amount of your choosing.  Remember not to use candle dye in any of your bath and body products as they are not body safe.

How Do Our Customers Use Vanilla Pear Fragrance Oil in Room Scenting Recipes?

Next, Vanilla Pear Fragrance Oil can be used to create juicy, luxurious room scenting products!  Those creating homemade air fresheners can incorporate up to 50% of this fragrance oil in their projects.  You can use this sweet fragrance oil in incense, smelly jelly recipes and scented aroma beads.

Additionally, candles and wax tart recipes can be made using up to 10% fragrance with vegetable and paraffin wax.  It does nicely in Joy Wax, Wow Wax, and even Pillar of Bliss.  If you wish to color your wax products, we recommend using 1 drop of green liquid candle dye or a small amount of shredded green color block per 4 pounds of wax.  Finally, do not use crayons to color your candles, they will clog your wick.

 

Aug
11

Strawberry Rhubarb Pie Fragrance Oil


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Strawberry Rhubarb Pie Fragrance OilStrawberry Rhubarb Pie Fragrance Oil – Fragrance Oil Spotlight

Strawberry Rhubarb Pie Fragrance Oil from Nature’s Garden is a southern-baking-inspired fragrance that captures the sweet, sugary aroma of a fresh strawberry rhubarb pie recipe.  This scent is a bakers delight!  The rich aroma of this fruity pie fragrance has earned a perfect 5-star rating from customers who adore the homestyle smell.  A valued customer from Elizabeth, IN writes “I added this scent to my collection at customer request and it quickly became my number one seller. One scent and customers are hooked; the scent throw is awesome, especially in soy candles, whether hot or cold.”  They loved the scent, and their customers did, as well.  Give Strawberry Rhubarb Pie Fragrance Oil a place in your product line and you may just have a new #1!

What Does Strawberry Rhubarb Pie Fragrance Oil Smell Like?

Strawberry Rhubarb Pie Fragrance Oil from Nature’s Garden is a home-cooked, fresh-baked scent that blends sweet fresh strawberries with sour rhubarb marmalade.  A sweet base note of flaky pie crust makes this Best Selling fragrance bold and unique!

How Do Our Customers Use Strawberry Rhubarb Pie Fragrance Oil in Room Scenting Recipes?

Use caution when using this fragrance in room scenting recipes; passers-by may stop in for a bite of the tasty pie they think they smell cooking!  This means you’ll either sell a lot of candles, or a lot of pies!  Also, this delicious-smelling scent can be incorporated into smelly jelly recipes, incense, and potpourri at a rate of 50% of your total recipe.  Additionally, this fragrance provides a very strong scent in aroma beads.

Candles and wax tarts can use this sweet scent at a maximum of 10% with vegetable waxes and paraffin wax.  This fragrance works wonderfully in Joy Wax, Wow Wax, and natural soy waxes.  If you want to color your candles, we would recommend using six drops of red liquid candle dye per four pounds of wax. Alternatively, you could color your melted wax with small amounts of shredded red color blocks. However, never use crayons to color your melted wax as they will clog your wick, preventing the candle from burning properly.

How Do Our Customers Use Strawberry Rhubarb Pie Fragrance Oil in Bath and Body Recipes?

Bath and body recipes are given a unique dessert accord when this fragrance is used.  This fruit scent is perfect for bath fizzies, bath teas, and bath oils, and they will turn out wonderfully. We recommended a maximum of 5% fragrance oil is used. Use this sweet southern scent to build up your recipe book!  Handcrafted perfumes, body sprays, and lotions will all perform wonderfully using 2% of your total recipe.  Also, household cleaning supplies can be created using a maximum fragrance usage of 2%.

Finally, soap makers can use 5% fragrance oil in both cold process soap recipes and melt and pour soap base.  Our Cold Process Soap Testing Results show that soaps made with this fragrance oil performs very well! There was no acceleration, no ricing, and no separation.  In addition, cured soap had a great scent retention and did not discolor!  Lastly, those coloring their bath and body products, we recommend red soap colorant in the amount that satisfies you.  As always, do not use candle dyes in your bath and body products.

 

Jul
08

Sweet Potato Pie Fragrance Oil


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Sweet Potato Pie Fragrance OilSweet Potato Pie Fragrance Oil – Fragrance Oil Spotlight

Sweet Potato Pie Fragrance Oil is a rich potato pie scent by Natures Garden. Not only is this pie fragrance a best seller, but this scent is a NG original scent. This aroma is a delicious food scent that is made of individual sweet scents, citrus notes, and the scent of a buttery crust. This fragrance oil is a perfect scent for products that are meant for the Thanksgiving season or just for those who love pie.

What Does Sweet Potato Pie Fragrance Oil Smell Like?

This fragrance oil by Natures Garden is a rich combination of candied yams, marshmallow cream, brown sugar, cinnamon, nutmeg, orange zests, and a splash of lemon, in a warm buttery southern crust. A Best Seller! An NG original fragrance!

How Do Our Customers Use Sweet Potato Pie Fragrance Oil?

Our customers are able to include this best selling potato pie fragrance oil in many of their homemade room scenting creations. Potpourri, reed diffusers, and incense can all use this fragrance oil at a concentration of no more than 50% of this delicious scent. Also, aroma bead products can be created with this pie scent perfectly. Moreover, this fragrance oil can be used to create candles, wax tarts, and other kinds of wax based room scenting products can be scented with this pie aroma. As long as these products are made of either vegetable waxes or paraffin wax they can use up to and no more than 10% of this fragrance oil. Joy wax and wow wax can each be used to create perfect products with this scent. Also, this potato pie fragrance oil can be use to make your own soy candles. If you would like to add some colorants to your candle creations and are looking for some advice, then we would suggest that you would use either eight drops of coral or peach liquid candle dye along with two drops of brown liquid candle dye or a small amount of shredded coral or peach color block along with a brown color block. If you would like to go another route for coloring your candle creations, then just know that crayons do not make for a perfect substitute for colorants, crayons will clog your wick.

While our Sweet Potato Pie Fragrance Oil is able to be included in a wide variety of different room scenting products, this scent can not be used in products that are meant for use on the body or in a bath. This delicious food fragrance oil is not a body safe scent. This means that this fragrance can’t be used in bath teas, lotions, bath oils, soaps, perfumes, bath gels, homemade cleaning products, bath bombs, and other related bath and body products can not be used in these products at any concentration. While cleaning products are not meant to be used on the body, homemade cleaning product recipes can’t use this scent due the chance that is will get skin contact after and during its use.

Jul
23

Clean Scent


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clean scent NG Clean Breeze Type Fragrance Oil Fragrance Oil Spotlight

Our customers are truly amazed at the awesome clean and fresh aroma that is NG Clean Breeze Type Fragrance.  A best seller year round, this clean scent smells just like you are drying a load of laundry.  A dead on dupe, this very popular fragrance comes highly recommended; with many people reporting selling out of their products immediately.  A clean scent that is the perfect aroma for any scenting medium, NG Clean Breeze Type is a layered fragrance that melds together creating the perfect scent.  In fact, many of our clients admit that this clean scent is exactly what you want your home to smell like when visitors walk through the door.

What does NG Clean Breeze Type Smell Like?

Compare this fragrance oil by Natures Garden to the smell of the fabric softener.  A fruity floral blend of peach, watermelon, neroli and jasmine on a dry down of aquatic notes and musk. One of our favorite scents at NG. A Best Seller!

How Do Our Customers Use NG Clean Breeze Type Fragrance Oil?

For all of you that are candle crafters and home scenters; this fragrance will make your house smell so good.  Refreshing and crisp, this clean scent is the complete package.  A great deodorizing scent for any room in the house, cars, offices, or dorms; NG Clean Breeze Type is strong in all waxes like: soy wax 415, 444, and 464, Joy wax, Gel wax, WOW wax, Palm Container wax, and Pillar of Bliss.  Once scented, these candles maintain a strong scent throw; both hot and cold.  As for other home scenting ideas; this clean scent makes the perfect room freshening spray and car deodorizer.  As for other mediums, this clean scent is used to make fabulous smelly jellies, strong aroma beads, and can even be used for liquid potpourri and in oil burners too.

On the bath and body end of products, this clean scent is most definitely a keeper.  The usage rate for NG Clean Breeze Type is 5%.  This wonderfully clean scent is used to fragrance:  body oils, melt and pour soaps, bath bombs, foaming hand soaps, whipped body butters, bath gels, and even bath melts.  And, for those of you that are cold process soapers, get ready to fall in love!  Here are the official results: Love This!  Some acceleration, no separation.  No discoloration. Soaps Great!

Jul
02

Candied Apple Scent


This entry was posted in bath and body, candle fragrance oils, cold process soap, Fragrance Oils, Natures Garden and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , on by .

candied apple scentCandied Apple Fragrance Oil- Fragrance Oil Spotlight

A beloved treat for many, candy apples are always a crowd pleaser.  They not only have a truly unique visual appeal, but they also have another distinctive characteristic.  An unmistakable aroma delicately balanced between the sweetness of sugar and the crispness of juicy apple.  A delicious and delectable treat for over a hundred years, candy apples are always high in demand.  With Natures Gardens Candied Apple Scent, you are now able to scent your products with this well known and popular fragrance.  Working extremely well across the board, not only does this candied apple scent rank as a best seller for many of our customers, but they also recommend that you set aside some product and save it for yourself.

What does Candied Apple Smell Like?

This fragrance oil by Natures Garden is an irresistible blend of juicy apples, rounded out with notes of sweet plums and ripened strawberries; enhanced with a splash of lime, orange zests, with sharp green notes.  A Best Seller!

How Do Our Customers Use Candied Apple Fragrance Oil?

For the wonderful people who make candles or home scenting items; our customers use this candied apple scent in their soy waxes like 415 and 464, pillar of bliss wax, paraffin wax, parasoy blends, Joy wax, and J223 wax.  The scent throw with this fragrance is awesome in both hot and cold.  With a long lasting and strong aroma, candied apple scent also performs well in scenting incense, smelly jellies, hanging air fresheners, and reed diffusers.  In fact, some of our clients even use this oil in their electric oil burners, and absolutely love how their homes smell.

As for scenting bath and body products, this candied apple scent is a guaranteed hit!  The usage rate for this delicious scent is 5%.  It does contain a vanillin content of 1.2%, so vanilla white color stabilizer is recommended to help reduce discoloration in the finished product. This yummy fragrance is used to scent:  Body Butters, Lotions, Body Splashes, Melt and pour soaps, bath whips, shower gels, sugar scrubs, and bubble bars.  Finally, for those of you that are cold process soapers, you are going to love this scent.  Here are the official results:  Perfect pour.  No acceleration.  Scent sticks nicely.  Discolors to a tan color.

Jun
26

Strong Scent


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strong scent A wonderful, super strong scent!

Black Cherry Bomb Fragrance OilFragrance Oil Spotlight

For the 800 plus fragrance oils that Natures Garden carries, Black Cherry Bomb Scent has long been a leader in many fragrance categories.  An aroma where the cherry is downright explosive, this strong scent is not only highly recommended by our customers, but also has rave reviews too.  In fact, our customers love and adore this strong scent; claiming it is a best seller in their products year round.  An intoxicating and full bodied cherry scent that is absolutely delicious, this strong scent is out of this world.  Considered “the best scent ever” in many reviews, this scent also works amazing as a mixer as well.

What does Black Cherry Bomb Smell Like?

This black cherry fragrance oil by Natures Garden will literally burn your nose hairs out..it’s so strong! A delightful cherry aroma that is not too sickening sweet.  A Best Seller!  An NG Original Fragrance!

How Do Our Customers Use Black Cherry Bomb Fragrance Oil?

For those of you that are home scenters or candle crafters; our customers use this strong scent in their paraffin, WOW, soy (415, 444, and 464), Ecosoya, and Joy wax candles.  And, the hot and cold scent throw is terrific, quickly filling even the largest of rooms.  Black Cherry Bomb fragrance oil is a keeper in many crafters lines.  Now, when it comes to home scenting means, this strong scent is amazing.  Working extremely well, Black Cherry Bomb Fragrance is used in incense, aroma beads, reed diffusers, potpourri, electric burners, odor eliminating sprays, and smelly jellies.

On the bath and body end of products, Black Cherry Bomb Fragrance is literally the bomb!  The usage rate for this strong scent is 5%.  A sweet and punchy aroma, this fragrance oil is used to scent: bubble bars, body sprays, bath bombs, sugar scrub cubes, whipped bath icing, melt and pour soap, body wash, creams, and lotions.  Finally, for those of you that are cold process soapers, this scent rocks.  Here are the official results:  Perfect Pour, no ricing, no acceleration, no discoloration.  Very Strong!  And, for those of you that are wondering about how this strong scent performs in HP.  It has “a wonderful cherry fragrance that stays strong.”

If you want to try an amazing recipe using this strong scent, please click on this link to view Natures Gardens Black Cherry Bath Bomb Recipe.

Mar
26

Happy Summer Scent


This entry was posted in air freshening scents, aroma beads, bath and body, bath products, bath salts, candle fragrance oils, candle making supplies, candle scents, cold process soap scents, Fragrance Oils, gel wax scents, Natures Garden, Soap making supplies and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , on by .

happy summer scentBreezes and Sunshine Fragrance Oil– Fragrance Oil Spotlight

This divine fragrance oil smells just like bottled up happiness.  A truly happy summer scent, Breezes and Sunshine has a refreshing and long lasting aroma in products.  A perfect scent for candles to body products and everything in between, this happy scent is very clean, and fresh, yet has a crisp edge.  Our customers rave about breezes and sunshine, many stating it is a best seller.  Plus, this summer scent is very versatile and works amazingly in everything; making it highly recommended!

What does Breezes and Sunshine Fragrance Oil Smell Like?

This fragrance oil by Natures Garden is an aromatic blend of citrus, fresh marine notes, and summer flowers.  Sure to make you feel a sense of happiness and freedom.  Natures Garden’s breezes and sunshine fragrance begins with top notes of blood orange blossoms and sea waves; followed by rose, and sitting on base notes of sea lily flowers and woody notes.

How Do Our Customers Use Breezes and Sunshine Fragrance Oil?

For all of you candle crafters out there; this summer scent is used in Soy, soy blends, paraffin, WOW, Joy, Gel, and Pillar of Bliss waxes.  This fragrance is very aromatic and has fabulous hot and cold scent throw.  This fragrance oil also works well for room fresheners, whether it is oil burners, smelly jellies, aroma or sachet beads.

For bath and body crafters, this fragrance is a BIG win!  The usage rate for this fragrance oil is 5%.  This refreshing summer scent is used to make: solid lotion bars, bath bombs, body scrubs, spray lotions, perfumes, melt and pour soaps, body sprays, bath gels, whipped body butters and salt bars.  Finally, for those of you that are cold process soapers, this fragrance holds phenomenally well with plenty of time swirl in vibrant summer colors.  Here are the official results:  Perfect Pour, no ricing, no acceleration, delicate and aromatic, beautiful scent.  No discoloration.  Scent really pops with cure.

If you are interested in using this fragrance oil in a cold process soap recipe, please click on this link to view the Calendula Sunshine Cold Process Soap Recipe.

Mar
18

A Lovely Scent


This entry was posted in Air Fresheners, aroma beads, bath and body, bath products, body butter, candle fragrance oils, candle making supplies, Fragrance Oils, Natures Garden, Soap making supplies and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , on by .

angelica scentAngelica Fragrance Oil a Lovely Scent

Angelica is a soft and romantic aroma which is adored as a feminine scent.  It is floral, playful, and very fragrant.  Many of our clientele state Angelica Fragrance Oil has a long lasting aroma in their products.  Indeed, with this fragrance, people will be asking what scent you are wearing all day long.

What does Angelica Smell Like?

This fragrance oil by Natures Garden was one we have done our very best at to create the same aromatic characteristics as the expensive essential oil.  Angelica essential oil is considered a true luxury in the formulation of fine perfumes.  Angelica fragrance begins with top notes of white lily, jasmine, and rose;  followed by middle notes of citrus, violet, and pepper;  sitting on base notes of patchouli, sandalwood, and white musk.  A Best Seller!

How Do Our Customers Use Angelica Fragrance Oil?

For candle crafters and home scenters; our customers use this fragrance oil in their soy wax, Joy wax, and WOW wax.  In candle form, Angelica Fragrance has a good scent throw with a well rounded aroma.  As for making your house smell good, some of our customers use this lovely scent in their potpourri burners, incense, aroma beads, and odor eliminating sprays.

On the bath and body end of products, the usage rate for this fragrance oil is 5%.  Angelica fragrance also has a 2.2% vanillin content, so vanilla white color stabilizer is highly suggested to help reduce discoloration in the final product.   Having many possibilities in body products, this luxurious and lovely scent is used to make:  bubble bars, melt and pour soaps, body butters, body creams, homemade lotions, perfumes, conditioners, bath melts, bath gels, and bath bombs.  And, if you are a cold process soaper, this fragrance is devine.  Here are the official results:  Perfect Pour, no acceleration, no ricing, discolored to a toffee color.  Good scent retention.