Marketing Your Soap to Men
It’s a mistake not to market soap to men
It’s super easy for us women to get excited over beautifully-smelling soap, and we get even more excited when the soap has fancy designs. What woman can resist cupcake soap with a mountain of soap frosting on top of it? What woman can resist how wonderful her bathroom smells after using a bar of homemade soap? Not to mention how wonderful we smell after using one of those fabulous bars! We women like those little extra luxuries; they make us feel good.
But, what about men? Do they like homemade soap too? You betcha! Last summer, I brought some homemade cold process soap to the moms on my son’s baseball team. I figured that they would be excited, and they were. However, the person who seemed to enjoy the soap the most was not a woman at all; t was Brett’s coach. Before a game, he pulled me aside and asked if he could buy some homemade soap from me. He said he had never used soap like that before, and liked it much better than the store bought soap. As most of you know, I do not sell finished cold process soap, but I did give him a few more bars of my soap that I made for testing our fragrances.
Just the other day, my cousin’s husband was visiting from Baltimore and he asked me if I had anymore of the homemade soap I had given him the last time they were in Ohio. He is in construction, and his hands get extremely dry and callused. He said that my homemade soap made his hands much softer than the store bought soap he had at home. I gave him a few bars and he was thrilled! Not only that, but he has been trying to get my cousin to start making soap for him. Of course there is nothing stopping him from making it himself. Soap making is not a science/craft reserved for just women you know.
So, you see, women like the homemade soap primarily for the smell & aesthetics, and secondarily for the skin softening. Men like homemade soap primarily for the skin softening qualities. Men like their skin to look and feel young too. My point is: If you are not targeting men in your marketing strategy, you are missing an entire market sector that is actually showing growth. While men may not insist that the soap you sell them has pretty swirls or fancy designs, they love homemade soap just as much as women do. It is a mistake not to market your soap to men.
Natures Garden sells soap making supplies for making cold process soap. We also sell an entire line of melt and pour soap bases for those of you who do not want to work with lye. Whether you choose to make your own soap from scratch, or make soap with melt and pour soap bases, either of these products will be much better for your skin than store bought brands.
Have a Bubbly Awesome Day!