1. What’s your name & Your Company Name
Nieves Rathbun, By Nieves
2. Why did you decide to go into business? What was your motivation? How long have you been in business?
I have been in the natural products industry for two decades. I managed the flagship store for V’tae Parfum & Body Care in Nevada City, Calif., and later worked at Zia Natural Skincare in San Francisco. When my knowledge of cosmetic ingredients made finding products that I wanted to use myself increasingly difficult. I decided to take matters into my own hands. Abiding by the very simple philosophy that products can be made using only beneficial ingredients, I developed a line of products using wholesome time tested ingredients in unique formulations. Happy with the results I started sharing them with friends and now I have a natural handmade body care line produced with organic ingredients and served with a twist. I am delighted to be making a living doing what I love!
3. What products do you make and sell?
Handmade natural body care made with super natural ingredients, sassy sincerity and apothecary style. Everything good, nothing bad. By Nieves products are simple yet effective formulas that produce great results. For an ingredient savvy person it’s a relief to read the contents and be able to understand what’s in the products.
4. What are your business goals?
I’d like to have more independent spas and boutiques carrying my products, and have more internet retail orders but I’m not really hunting the big guys, slow expansion feels right to me. Currently, By Nieves, is only found in independent stores and employes 4 part-time employees in Petrolia; one part-timer in Oakland. I hope to grow to employ four to 20 people full time, diversify the economy in Petrolia (population 300) and I have a fantasy of it becoming worker-owned!
Healing herbs and spices like Burdock Root, Whole Anise Seed, and the DIY Starter Kits like the Vegan Lip Balm!
Your Website: ByNieves.com